Coming soon
Turning outfit inspiration into shoppable looks.
How it works
1. Search
Upload a photo or search for a product.
2. Get Curated Matches
See instant results from trusted fashion retailers. No clutter, no random dupes.
4. Create
Create moodboards to style looks, plan outfits, and share with friends.
3. Save
Save products you love or future purchases into one universal wishlist.
Why now
Fashion discovery has gone visual, but shopping hasn’t kept up. i spy bridges the gap, turning inspiration into shoppable moodboards. Save future purchases in one universal wishlist, build boards to plan trips and events, and “spy” on friends’ or creators’ boards for outfit inspo. i spy makes discovery not just personal, but connected
Hi, I’m Nicole. I created i spy out of the frustration of saving endless screenshots, scattered wishlists, and abandoned carts. I wanted one place to bring fashion inspiration to life, a space where outfits you discover can actually be found, organised, and shared.